Our 1st-2nd July Property Auction delivered another strong set of results, once again demonstrating why auction remains such an effective route for buyers and sellers alike.
With a varied catalogue of homes, investment properties, renovation opportunities, commercial premises, and development prospects going under the virtual hammer, the auction attracted strong interest from motivated buyers ready to act with confidence.
For sellers, auction provided the speed, certainty, and competitive bidding environment that can make a real difference. With committed buyers bidding transparently and contracts exchanged when the hammer falls, vendors benefited from a clear process, fixed timescales, and a reduced risk of sales falling through.
For buyers, auction offered a fair and open way to secure property, with key information available upfront and everyone bidding on the same terms. Whether searching for a new home, a buy-to-let investment, or a property with scope to add value, buyers were able to bid decisively and with confidence.
The results speak for themselves.
Our 1st-2nd July online property auction saw 30 lots sold, generating £4.6 million in sales, delivering successful outcomes for sellers across a wide range of property types.
These success stories highlight why more people are choosing auction as a fast, transparent, and secure way to buy and sell property.
Whether you’re a homeowner looking for a reliable route to sale, an investor searching for your next opportunity, or a buyer keen to explore properties with potential, our experienced auction team is here to guide you every step of the way.
Thinking of buying or selling this summer?
Get in touch with Edward Mellor today and find out how our next property auction could help you make your move.
This tenanted property offered buyers an attractive investment opportunity, but the sale came with a clear challenge.
The tenant was very private and did not want any internal photographs or virtual tour to be made public, meaning buyers had to rely on our team’s honest description of the property before deciding whether to bid.
Thanks to the strong relationships we have built with many regular auction buyers and investors, interested parties were comfortable trusting our assessment and bidding with confidence.
The property had a reserve price of £114,000 and, despite the limited marketing material available, strong buyer interest helped drive the final sale price to £145,000 – achieving £31,000 above reserve.
For the buyer, the property represented a ready-made investment opportunity with a tenant already in place, while the auction process gave the vendor a clear, structured route to sale with immediate certainty.
Contracts were exchanged on the fall of the hammer, securing a strong result for the vendor while respecting the tenant’s privacy throughout.
This is what our happy client had to say: “That’s brilliant thanks! What a result! 🙂 Thanks very much to you, Freya and Mike for all your help, much appreciated!”
When the executors of Garlick Street first contacted us, they were considering both the open market and auction.
Having never sold at auction before, they were understandably cautious. Before launching, they also received a private offer from a neighbour, making the decision even more difficult.
While private approaches can feel appealing, particularly during probate, we explained that an early offer is often a sign of strong demand rather than the property’s full market value.
The property was launched with a guide price of £135,000, designed to maximise interest and attract as many committed buyers as possible.
From the outset, it generated excellent demand, with numerous enquiries and several strong pre-auction offers. Confident there was more to be achieved through competition, the executors trusted our advice and allowed the property to proceed to auction.
Competitive bidding on the day drove the final sale price to an outstanding £226,000.
Had the executors accepted the neighbour’s offer, they would have achieved £76,000 less than the final auction result.
For buyers, the property represented a clear opportunity with strong potential, while for the sellers, the auction process ensured it was exposed to the widest possible audience.
The result demonstrates the value of allowing genuine buyer competition to determine the final price, rather than negotiating with a single purchaser behind closed doors.
Contracts were exchanged immediately on the fall of the hammer, giving the executors certainty and securing an excellent result within a fixed timeframe.
This is what our happy client had to say: “It was very exciting indeed. The final price certainly did exceed my expectations ”
When the owner of Grenville Street first approached us, they had a figure in mind for their former HMO and were understandably nervous when we recommended a guide price of £190,000.
While this was lower than they had hoped, we explained that launching at the right level would help maximise interest, attract a wider audience, and create competition between committed buyers.
The vendor trusted our advice, and the strategy worked exactly as planned. The property generated strong interest from the outset, with multiple bidders competing on auction day.
Competitive bidding pushed the final sale price to an outstanding £252,000 – £62,000 above the guide price and beyond the vendor’s expectations.
For buyers, the property represented a strong investment opportunity, while for the seller, the result showed how pricing correctly from the outset can create competition and help achieve a premium result.
Contracts were exchanged immediately on the fall of the hammer, giving the vendor certainty and securing a strong sale within a fixed timeframe.
This is what our happy client had to say: “Thanks so much for your wisdom in guiding us through the process! I wish we had another house to auction because it is so exciting!”
If you’re considering buying or selling at auction – or simply want to understand how the process works – our experienced auction team is here to help.
Edward Mellor is a leading national property auction house and the only local organisation to specialise in auction, estate agency, and financial services under one roof.
Our next online property auction will take place on 22nd-23rd July and registration to bid is now open.
If you’re thinking of selling, why not arrange a free, no-obligation property appraisal with one of our specialists?
Whatever the property type, our expertise in auction sales means we can help you achieve a competitive price within a fixed 28-day completion timescale. Get in touch today to find out how we can help.
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