It’s been a busy month at Edward Mellor Property Auctions, with two auction sales running in July and the clock rapidly counting down to our 13th-14th August event!
During our 23rd-24th July auction, we sold 35 properties, generating over £6.7 million for our vendors. This amounts to over £13 million for the month of July across both events.
We have a few properties that are still available from our last auction, so be sure to head over to our 23rd-24th July auction page if you are interested in securing one of these lots.
There’s still time to register to sell in our August auction, but the deadline for entry is Monday, 4th August, so you’ll need to act quickly to ensure that your property is entered.
We’ll also be running further auctions throughout the year, so whether you intend to sell in our next auction event or over the coming months, be sure to book a free property appraisal using the link below.
While traditional house sales on the open market continue to be the most common way in which homes are sold, property auctions are becoming increasingly popular across the UK.
There are several reasons vendors choose to sell at auction rather than on the open market, such as the need to unlock funds quickly, selling at probate, or dealing with properties that might struggle to sell via traditional methods.
These can include tenanted homes, or even un-mortgageable properties, and renovation projects.
There is a common misconception that properties sold at auction do not achieve the same prices as homes sold on the open market.
However, this assessment does not take into account factors like the seller’s motivation for selling, the relative speed of sale, or the potential to sell properties that would struggle to sell at all through traditional methods.
These kinds of properties are typically unsuitable for the open market or unappealing to traditional buyers, which can leave sellers at a loss as to how to sell their property.
Selling at auction can make selling this kind of property quick and easy.
This is an invaluable solution for sellers who have had sales fall through or just wish to sell with a minimum of fuss.
Furthermore, it’s not uncommon for vendors to turn to auction and find that their property sells for more than it had previously been listed for.
If you are interested in selling at auction, we’d love to hear from you! There’s no faster way to sell property, and success rates through to completion are far higher than through the open market.
For further details, simply contact our team using the form below, and we’ll help you get your auction journey started.
Our latest batch of auction success stories has been selected to highlight how our proven auction process helps vendors to sell with speed and certainty.
By leveraging decades of experience and cutting-edge auction technology, our team boasts an unrivalled track record of selling where others have failed – see the results for yourself!
LOT 45: 53 London Road, Hazel Grove. Sold at £701,000
This freehold block of six apartments had been on the market with a few different agents for over 18 months, but despite interest, nothing ever stuck.
Sales kept falling through, mostly due to the usual issues with private treaty: buyers changing their minds, dragging their feet, and no real commitment to follow through.
After a quick chat with the client, we agreed to take a different approach. We listed the whole block as a freehold portfolio through auction, giving investors a clear and more attractive opportunity and the seller a much more straightforward route to a sale.
We set a sensible reserve that reflected the speed and certainty that auction sales provide, and began marketing the property straight away.
Within three weeks, we’d had 30 legal pack downloads, nine viewings, and a few pre-auction offers on the table. Interest was strong, so we let it run on the day.
The hammer came down at £701,000, giving our client a clean sale with 28-day completion terms. From start to finish, the property will be off their books and money in the bank in just six weeks.
After a long, frustrating process, our client has finally been able to draw a line under it and they’re absolutely thrilled with the result!
Lot 1: Esmond Road, Cheetham Hill. Sold at £195,000
This property presented a few issues, which had caused the owner significant stress. They were overwhelmed, unsure of where to start, and felt limited in what they could achieve due to the condition of the home.
We advised the sellers to trust in my strategy and guidance to help them secure the best possible result, and they placed their full confidence in us.
The property was listed with a guide price of £80,000 and went on to sell for an incredible £195,000 – £115,000 above the guide price!
Naturally, the client was thrilled and was quick to thank Auction Valuer, Ebony Morrison, for all of her hard work:
“Can’t thank you enough, Ebony, for your work on this. You had the right idea from the very beginning. We had a figure in mind that we thought was unrealistic, but we were hopeful, and you exceeded it by a fair margin. Thank you for your help.”
Lot 2: 4 Old Hall Drive, Gorton. Sold at £183,000
We were originally invited to the property for an open market appraisal. The client wanted a quick sale as they had relocated and didn’t want to leave the home standing empty.
Our local branch valuer listened to the customer’s needs and suggested an auction sale, given the speed and certainty it offers.
There is a huge misunderstanding that all properties for auction are in poor condition; however, this is certainly not the case.
4 Old Hall is in good condition and completely “tenant-ready” which appeals to a lot of landlords who don’t want to do any improvements.
We listed the property at £125,000 with a reserve of £140,000, and after some competitive bidding, the house sold for a whopping £183,000!
Added to this is that the customer will have their money in 28 days.
Naturally, the client was thrilled with the result and had this to say to our team: “Louise/Kate/Einar, that is amazing news. I’m so grateful for all your advice and help, everyone has been so helpful!!!!”
If you are looking to sell your property at auction, speak to our auction experts today. Edward Mellor is a leading national property auction house and the only local organisation that combines auction, estate agency, and financial services under one roof.
Our next online property auction is set to take place from the 13th – 14th of August 2025, so register today to bid and access legal packs for the properties on offer.
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