Our February auction was an incredible success, once again proving how auction can succeed where traditional sales have stalled.
For vendors who had experienced a collapsed chain, faced survey issues, or were struggling to sell a property in need of renovation or building work, auction has been there to provide a fast, reliable solution.
They secured committed buyers and achieved exchange within a set timeframe — delivering the speed and certainty that simply isn’t always possible on the open market.
Whether buyers were looking to secure their next home or investors were seeking opportunities with potential, auction created the right environment to bring motivated sellers and serious purchasers together.
Selling a property is never just a financial decision. That’s why the structure and transparency of auction can make all the difference, offering confidence, clarity, and a defined completion date.
From valuation and listing through to marketing and final completion, our experienced team guided clients every step of the way, ensuring a smooth and efficient process — even in more complex situations.
If you’re considering a move in 2026, get in touch for a free, no-obligation valuation — we’d be happy to help.
Our 11th-12th February online property auction was a resounding success, attracting motivated buyers, sparking lively competition, across a varied selection of residential, commercial, and development properties.
Our Auction team saw 40 lots sold so far, 65% conversion, and over £5.3m raised for our clients!
The strong performance highlighted the continued demand for the auction method, proving it to be a reliable and effective way to sell properties, regardless of type, condition, or mortgageability.
The results of February’s auction reinforce why so many choose this fast, transparent, and efficient route to sale.
After spending eight months on the open market, 3 Fairfield Avenue had endured two failed sales due to survey issues and other complications. The property had been standing vacant for some time, leaving the sellers facing ongoing uncertainty and mounting frustration.
Having experienced the unpredictability of the traditional route, the sellers turned to auction in search of greater security and a defined timescale.
Our recommendation was centred on attracting committed buyers and creating the right conditions for decisive action.
The result was immediate. The property sold in the auction room, achieving a figure above the reserve price and one the sellers were very pleased with.
Contracts were exchanged on the fall of the hammer, with a 10% deposit paid and completion set for 28 days later.
After two previous fall-throughs, auction succeeded where the open market had not — delivering speed, certainty, and a guaranteed sale.
We were delighted to be instructed in the sale of 101 Henderson Street following a referral from a local solicitor, acting on behalf of a family who required a swift and dependable solution.
After being let down by builders, they were understandably eager to avoid any further delays or uncertainty.
Having carefully explained the auction process and the security it offers, we implemented a focused marketing campaign designed to generate strong interest and attract committed buyers.
On the day of the auction, competitive bidding ensured an excellent result. The property sold for £200,000, achieving above the reserve price and delivering exactly what the family needed — speed, certainty, and a straightforward completion.
This sale is another example of how a well-managed auction strategy can provide not only momentum in the market, but also real reassurance for sellers seeking a reliable outcome.
The property had previously been marketed with a branch office at £140,000 and even achieved a sale agreed at £148,000. Unfortunately, after months of waiting, the transaction fell through — leaving the sellers back at square one and facing further uncertainty.
When they came to auction, we recommended a strategic starting bid of £125,000 to stimulate interest and generate momentum.
Following several viewings and early offers, it became clear that competitive bidding in the auction room would provide the strongest opportunity to maximise value while securing commitment.
On auction day, that strategy paid off. The property sold for £140,000 — just £8,000 shy of the previous agreed open market figure — but this time with immediate exchange of contracts and funds due within 28 days.
After months of frustration, auction delivered what had previously been out of reach: a secure sale, a fixed completion date, and complete peace of mind.
25 Ash Street had been a successful long-term rental investment for many years, providing the landlord with steady and reliable income. However, with forthcoming legislative changes and for personal reasons, the decision was made that the time was right to sell.
The priority was clear — to achieve a quick, straightforward sale without causing any disruption to the sitting tenant.
No internal access was requested, and the client placed their trust fully in our pricing strategy and auction guidance.
By positioning the property carefully in the market and targeting the right investor audience, we generated strong interest in the lead-up to auction.
On the day, competitive bidding drove an excellent result, with the property selling for £34,000 over the guide price.
A seamless process from start to finish, no disturbance to the tenant, and an outstanding outcome for our client — demonstrating once again how a well-planned auction strategy can maximise value while minimising stress.
If you’re considering buying or selling at auction — or simply want to understand how the process works — our experienced auction team is here to help.
Edward Mellor is a leading national property auction house and the only local organisation to specialise in auction, estate agency, and financial services under one roof.
Our next online property auction will take place on 4th-5th March, and registration to bid is now open.
If you’re thinking of selling, why not arrange a free, no-obligation property appraisal with one of our specialists?
Whatever the property type, our expertise in auction sales means we can help you achieve a competitive price within a fixed 28-day completion timescale. Get in touch today to find out how we can help.
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