Our first auction of 2026, and what a way to start off the new year!
A new year often inspires individuals to make fresh plans, and create new beginnings, including new homes.
Our January Auction has helped so many vendors and buyers alike, do just that. Whether they moved on to a new home, or released funds to segway into new opportunities in 2026, achieving a quick and certain sale with Edward Mellor seemed to be the way.
Selling a property is rarely ever a simple financial transaction – it is an emotional process, and so for those who are wanting to move forward with hassle-free and without delay, the reassurance of our successful auction sale made all the difference.
We were happy to be able to deliver another strong start to the year, by being able to help clients sell properties quickly and effectively.
Our friendly team of auction experts managed every stage of the process, from valuation and listing, through to marketing and the successful completion of the auction.
If you’re planning a move or a fresh start in 2026, contact us for a free, no-obligation valuation using the button below.
During our January online property auction, we sold 50 lots, raising over £5m for our valued sellers!
Renewed motivation from buyers fuelled a strong start to the year, with our January auction driving healthy competition across a diverse catalogue of residential, commercial and development properties.
Together, they reinforce the enduring appeal of the auction method as a reliable and effective way to sell property, whatever its type, condition, or mortgageability.
Our client decided to sell the property to release equity but was understandably concerned about the occupant’s situation and keen to avoid serving notice, as they had been reliable and valued tenants.
As many of our auction lots are investment properties, we advised that auction was the most suitable route to achieve a successful sale while respecting these circumstances.
Using a proven strategy, we set the reserve at £141,000, just above the £139,000 starting bid. This approach consistently builds buyer confidence once the lot shows “reserve met.”
The property ultimately sold for £150,500, leaving the client delighted with both the result and the service provided.
Reflecting on the experience, he said:
“Thank you so much for all your help. Kate has been fantastic through this process – really appreciated her guidance and support, amazing service!”
20 Ashfield was a probate sale and a much-loved family home, so it was completely natural for the family to approach the process with caution – particularly as they had never sold a property at auction before.
Like many first-time auction sellers, they were concerned about whether auction would deliver the best possible price rather than simply a quick sale. After taking the time to carefully explain the process, we recommended a clear auction strategy, including setting an attractive guide price to generate strong interest and encourage competitive bidding.
Placing their trust in this advice was not an easy decision, but the family chose to proceed.
On the day of the auction, bidding was extremely competitive, and we were delighted to report that the property sold for an incredible £74,000 over the guide price.
The family were genuinely astonished by the final figure and absolutely thrilled with the result, which perfectly illustrates how a well-executed auction strategy is about creating competition and allowing the market to drive value – not limiting it.
40 Salisbury Street had been a successful rental property for many years, but with the introduction of the Renters Reform Bill, the vendor decided the time was right to step away from being a landlord.
After carefully considering all available options, he chose the speed, certainty and transparency of auction over a traditional open-market sale. Together, we agreed on a clear and confident auction strategy, pricing the property competitively to generate maximum interest and attract the widest possible audience.
The response was exceptional, with nearly 30 viewings taking place in the lead-up to the auction, building strong momentum and competition.
Offered as Lot 2 on auction day, bidding was lively, and the gavel ultimately fell at £192,000 — achieving £12,000 more than a very similar property on the same street that had sold via the open market.
This result once again highlights how, with the right guidance and a well-executed auction strategy, properties can achieve full market value and often exceed expectations at auction.
If you’re looking to buy or sell at auction, or just want to know more about the process, talk to one of our specialists today. Edward Mellor is a leading national property auction house, and is the only local organisation that specialises in auction as well as estate agency and financial services.
Our next online property auction will be on the 11th February – 12th February, but registering to bid is open now!
If you’re interested in taking part, why not book a free property appraisal using the link below:
Whatever the property type, we’re experts in auction sales and can help you achieve a great price in as little as 28 days. Contact us today for a no-obligation appraisal.
Related Pages
Edward Mellor | Selling | Auctions
