Our March auction delivered another strong set of results, continuing to demonstrate how auction can succeed where traditional methods may fall short.
For vendors who had previously faced setbacks – whether through a collapsed chain, challenging survey results, or difficulties selling properties requiring renovation or improvement – auction once again provided a fast and dependable solution.
With committed buyers in place and exchange achieved within a fixed timeframe, sellers benefited from the speed and certainty that the open market doesn’t always guarantee.
Buyers ranged from those searching for their next home to investors looking to unlock potential, with auction creating the ideal environment to connect motivated sellers with serious purchasers.
We understand that selling a property is about more than just the financial outcome. The structured and transparent nature of auction helps provide reassurance, clarity, and a clearly defined completion date – something many vendors truly value.
From initial valuation and listing through to marketing and completion, our experienced team supported clients at every stage, ensuring a smooth and efficient journey – even in more complex cases.
Our next auction will run from 22nd-23rd April.
If you’re considering a move in 2026, get in touch for a free, no-obligation valuation – we’d be delighted to help.
Our March online property auction proved to be another standout success, attracting motivated buyers and generating competitive bidding across a diverse range of residential, commercial, and development opportunities.
Our Auction team recorded strong results, with 44 lots sold, a solid 67% conversion rate, and a significant £6.1m raised for our clients.
This performance once again highlights the continued demand for the auction method, demonstrating its effectiveness as a reliable route to sale — regardless of a property’s type, condition, or mortgageability.
The success of our March auction reinforces why so many vendors are turning to auction as a fast, transparent, and efficient way to achieve results.
The vendors of 89 Grosvenor Street, an elderly couple, had originally purchased the property as part of their retirement plans and had been renting it out for a number of years. When the time came to sell, they were unsure how best to proceed, particularly with tenants in situ and the added complexity of serving notice – especially as they were renting a property themselves.
Having recognised that selling a tenanted property on the open market can present challenges, they turned to auction as a more straightforward and reliable alternative.
Our approach focused on positioning the property as an attractive investment opportunity, highlighting the benefit of immediate rental income to appeal to committed, investment-ready buyers.
Interest was strong from the outset. Offered with a guide price of £105,000 and a reserve of £114,000, competitive bidding drove the final sale price to £134,000 – significantly exceeding expectations.
Contracts were exchanged on the fall of the hammer, with a 10% deposit secured and completion set within a fixed 28-day timeframe.
The sellers were delighted with the outcome, achieving a higher price than anticipated alongside the speed and certainty they were seeking. This result clearly demonstrates how auction can maximise value for tenanted properties by creating competition among motivated investors.
The vendor of 13 Waterloo Road was no longer able to maintain their home and had moved into care, making a quick, secure, and hassle-free sale essential.
Given the property required full renovation throughout, a close friend who had previously sold via auction recommended this route as the most suitable option.
Our recommendation focused on targeting experienced buyers who are comfortable taking on refurbishment projects and are able to proceed quickly – a key strength of the auction method.
Interest was immediate. Launched with a guide price of £85,000 and a reserve of £100,000, the property generated significant early engagement, with 37 viewings conducted and 60 legal packs downloaded within just 10 days of marketing.
On the day of the auction, competitive bidding created strong momentum, with a total of 107 bids placed. The property ultimately sold for £205,000 when the virtual hammer fell – far exceeding expectations.
Contracts were exchanged on the fall of the hammer, with a 10% deposit secured and completion set for 28 days later.
This outstanding result not only surpassed the vendor’s expectations but also highlights the effectiveness of auction in achieving both maximum value and complete certainty – providing much-needed peace of mind in a time-sensitive situation.
We were instructed to sell a commercial premises at 114 Bridge Street on behalf of a company that had previously secured planning permission to convert the upper floors into apartments, but had ultimately decided not to proceed with the development.
Having explored their options, the vendor turned to auction as an effective way to unlock value and secure a sale within a defined and reliable timeframe.
Our strategy focused on generating strong interest through a competitive reserve price, ensuring maximum exposure to both developers and investors who could see the potential in the site.
The response from the market was excellent. On auction day, competitive bidding exceeded expectations, driving the final sale price to £35,000 above the reserve.
Contracts were exchanged on the fall of the hammer, with a 10% deposit secured and completion set for 28 days later.
This fantastic result demonstrates how a well-considered pricing strategy, combined with targeted marketing, can create competitive tension and deliver outstanding outcomes for our clients.
We were initially instructed to sell 12 Bromfield, with the vendor holding back on two additional properties while they assessed the results of the first sale.
Having previously considered selling the properties vacant, the vendor was weighing up the cost, time, and uncertainty involved in removing tenants and preparing the properties for the open market.
Our recommendation was to proceed with auction as tenanted investments, highlighting the appeal of immediate rental income to attract committed investor buyers — while avoiding unnecessary delays and expense.
12 Bromfield was launched with a reserve of £125,000 and achieved a sale price of £145,000, delivering a strong result and exceeding the vendor’s expectations.
Following the success of this sale, the vendor immediately instructed us to proceed with the remaining two properties, confident that auction could deliver similar outcomes within the same reliable timeframe.
Both properties were entered into the end of March auction:
In each case, competitive bidding pushed the final sale price comfortably above reserve.
Contracts were exchanged on the fall of the hammer for all three properties, with 10% deposits secured and completion set for 28 days later.
The vendor ultimately achieved results in line with — and in some cases close to — what may have been expected on the open market, without the added cost, delay, or risk of selling vacant.
This portfolio highlights how auction can provide both strong pricing and complete certainty, particularly for tenanted properties, by creating competition among motivated, investment-ready buyers.
If you’re considering buying or selling at auction — or simply want to understand how the process works — our experienced auction team is here to help.
Edward Mellor is a leading national property auction house and the only local organisation to specialise in auction, estate agency, and financial services under one roof.
Our next online property auction will take place on 22nd-23rd March, and registration to bid is now open.
If you’re thinking of selling, why not arrange a free, no-obligation property appraisal with one of our specialists?
Whatever the property type, our expertise in auction sales means we can help you achieve a competitive price within a fixed 28-day completion timescale. Get in touch today to find out how we can help.
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